LOVE&SHOESTRINGS » loveandshoestrings

MACKLEMORE “THE TOWN” MUSIC VIDEO: PREMIERE

loveandshoestrings — Thu, 24 Dec 2009 19:10:28 +0000

Dear Seattle,

Sincerely,

MACKLEMORE “THE TOWN” MUSIC VIDEO: COLOR

loveandshoestrings — Thu, 03 Dec 2009 03:53:48 +0000

One of the most enjoyable and most irritating parts of the post production process is choosing the final color palette (which you can view below). It’s like picking the “best,” fully buffered ECC ram for your Mac Pro that you’ve had to re-format three times while editing the Macklemore Town video…there’s just too many options. The scene below went through at least 17 different color schemes, before ending up here… Each final render is accompanied by the original screen grab with no filters or color correction (original is above each final). Go get your before-and-after on. Oh yeah, and the actual video is coming SOON.

MACKLEMORE “THE TOWN” MAKING-OF FOOTAGE:

loveandshoestrings — Fri, 20 Nov 2009 02:23:28 +0000

MACKLEMORE – “THE TOWN” – BEHIND THE SCENES #3: GIVE IT ALL YOU GOT

MACKLEMORE – “THE TOWN” – BEHIND THE SCENES #2: THE IMAGE MATTERS

MACKLEMORE – “THE TOWN” – BEHIND THE SCENES #1: THE CAMERA SETUP

MACKLEMORE “THE TOWN” MUSIC VIDEO: SCREENSHOTS!

loveandshoestrings — Fri, 20 Nov 2009 00:09:01 +0000

Some prelim screen grabs from Macklemore’s upcoming video for “THE TOWN.”

LOVE&SHOESTRINGS: BALLIN’ WITHOUT A BUDGET

loveandshoestrings — Thu, 19 Nov 2009 23:59:28 +0000

It was on hour 33 of the 39 hour, no-sleep, keep-going, get-it-done, we-can’t-afford-this (concerning both health and finances), Blue Scholars “Loyalty,” music video shoot on December 9th, 2007 at 5:30am, as we wrapped location at Beacon Hill Elementary School, that the idea for Love&Shoestrings came into being. Though it didn’t bear such an endearing title at the time, the concept of documenting the absurdities of our ludicrously small production team’s process, seemed like the perfect way of embracing (for the time being) our high aspirations for cinematic excellence on unmentionably low budgets.

When I walked by our dude Futsum, on hour 33, he was holding a couple of C-Stands and a sandbag in the middle of a grass field muttering to himself, because sleep deprivation made him forget where he was going; and it was then that I realized…the extent to which we are under-personed is kind of hilarious. So it is with this point of inspiration, that we bring you Love&Shoestrings: a window into the process of a handful of people trying to deliver quality media, more often than not, on little more than just that.

Zia Mohajerjasbi