It was on hour 33 of the 39 hour, no-sleep, keep-going, get-it-done, we-can’t-afford-this (concerning both health and finances), Blue Scholars “Loyalty,” music video shoot on December 9th, 2007 at 5:30am, as we wrapped location at Beacon Hill Elementary School, that the idea for Love&Shoestrings came into being. Though it didn’t bear such an endearing title at the time, the concept of documenting the absurdities of our ludicrously small production team’s process, seemed like the perfect way of embracing (for the time being) our high aspirations for cinematic excellence on unmentionably low budgets.

When I walked by our dude Futsum, on hour 33, he was holding a couple of C-Stands and a sandbag in the middle of a grass field muttering to himself, because sleep deprivation made him forget where he was going; and it was then that I realized…the extent to which we are under-personed is kind of hilarious. So it is with this point of inspiration, that we bring you Love&Shoestrings: a window into the process of a handful of people trying to deliver quality media, more often than not, on little more than just that.

Zia Mohajerjasbi